What does a professional website for a law firm cost?

An honest breakdown of what a polished firm website costs — and how it pays for itself in new cases.

As a solicitor, you handle matters where a great deal is at stake: a divorce involving children, a dismissal that upends a family, a dispute that can make or break a business. The client who comes to you first looks at your website. Before anyone picks up the phone or fills in a contact form, they have already formed an opinion about whether you can be trusted with their case. That makes the question of what such a site costs a fair one — but it is not the first question. The first question is what it earns you.

In this article I give an honest account of what a well-crafted firm website costs, which choices drive the price, and what you can concretely expect back in consultations and new cases. No empty promises — just useful figures and a few tips you can act on right away.

Your website is the silent intake before the first conversation

A client searching for an employment lawyer in their city, or for personal injury advice after an accident, is often anxious and in a hurry. They read two or three websites and choose the one that feels calm and makes it clear what to expect. At that moment you are not selling a service — you are taking away a worry. A site that shows you work confidentially, that you are at home in this specific area of law, and that the first step is easy to take, will beat a more expensive firm with an outdated page every time.

What determines the price of a firm website

Costs depend less on the number of pages than on how much work the site needs to do for you. A digital business card is cheaper than a site that schedules consultations, securely receives documents, and prepares quotes. These factors carry the most weight:

• The number of practice areas you present — from family law and employment law to corporate law or criminal law — each with its own explanatory page.
• Whether visitors can book an introductory meeting directly online or can only leave a contact form.
• Whether you want a secure portal where clients can upload documents and track the progress of their case.
• Whether quotes, engagement letters, and invoices are generated automatically.
• How prominently you want to appear in search results for your own town or district.

An honest indication of the costs

Broadly speaking, there are three tiers. A simple, tidy site costs a one-off fee of a few hundred to well over a thousand euros, giving you a business card with little automation. A firm site that schedules consultations, offers a client portal, and makes you visible in your region typically works on a fixed monthly fee that covers build, hosting, maintenance, and security. For most solicitors that is the more attractive option: no large upfront investment, and the site grows alongside your practice. Think in cases rather than costs: if a well-built site brings in two extra files a month, the maths quickly becomes straightforward.

Projecting trust without having to say so

Clients have a sharp sense of whether a site is genuine. A few things do more than writing the word "trustworthy" ten times across your pages. Show who they will be dealing with — a real photo and your name, not a stock image of a handshake. Mention your registration with the relevant bar association and your area of specialism. Explain in plain language how professional confidentiality works and that an initial consultation is completely confidential. And write about the client's situation rather than about yourself: someone who has just received a summons wants to read that you understand what that feels like.

Booking an introductory meeting online — no phone tag

Many potential clients are lost because they call while you are in court and then never hear back. With an online diary, they pick a convenient slot for a fifteen-minute introduction — by phone or at the office. You set the available blocks and buffer time, so you are not interrupted between hearings. For the client it removes a barrier; for you it eliminates a pile of missed calls. Beter Geregeld builds that online booking feature in as standard, linked directly to your own calendar.

A secure portal for sensitive documents

Clients often send you employment contracts, medical reports, or financial records by ordinary email. That is inconvenient and not always secure. A client portal solves this: the client uploads their documents in a protected environment, sees which documents you still need, and can follow the progress of their case. It saves you chasing emails asking for updates, and it reflects the level of care your profession demands. Beter Geregeld includes such a portal as standard, with an AI assistant that answers initial questions outside office hours and prepares the intake in advance.

Clarity on costs from the outset

Nothing puts a client off faster than uncertainty about the bill. Be clear on your site about how you work: an hourly rate, a fixed fee for a specific matter, or the option of publicly funded legal aid. For personal injury cases you can explain that costs are often recovered from the liable party. Someone who reads that before they call will approach you with far less hesitation. You can have the quote and engagement letter prepared automatically after the intake, so the client has everything in writing within a day. That speed often makes the difference between signing and not.

Being found in your own district

Most cases come from your local area. People look for a lawyer close to home, partly because they may need to attend a nearby court. Make sure your site is findable by town and by practice area, and that your Google listing is up to date with opening hours and directions. Reviews carry a lot of weight: a client choosing between two firms will pick the one with honest experiences from others. Because people rarely leave a review for a solicitor unprompted, it helps to send an automatic, courteous review request once a matter is concluded. Beter Geregeld handles that review collection and your local search visibility for you.

Would you like to see what a firm website could look like for your practice before you commit to anything? Request a free example with no obligation. Enter your firm's name and you will instantly see a preview of your own site — so you can judge for yourself, completely free of charge, whether it is the right fit.